Hemofarm Acquires Fortacell Brand

The company Hemofarm has acquired the Fortacell brand, a renowned brand dedicated to supporting the immune system, health, and vitality. This strategic step further strengthens Hemofarm's commitment to developing innovative and effective products that meet the needs of the modern consumer. Hemofarm will take over the Fortacell brand for the markets of Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Albania.

Commenting on the acquisition, Hemofarm's CEO Ronald Seeliger emphasized that ’it represents an important step in Hemofarm's portfolio expansion and strengthening its market position in the supplementation sector.’

’I believe that the integration of the Fortacell brand will enable us to offer even more comprehensive and innovative solutions for our consumers, supporting their daily vitality and health. This step is part of our strategy to strengthen our presence in the vitamins and minerals market, as well as to create synergy between different product categories,’ said Seeliger, adding that ’the diverse Fortacell range perfectly aligns with Hemofarm's strategy of providing holistic support for the immune system, health, and beauty throughout all stages of life.’

’With this acquisition, we are expanding our offerings for all age groups and various needs, further solidifying our position in the market,’ Seeliger emphasized.

Goodwill Pharma's General Manager Zoltan Tamaš added that they are proud of the development and success of the Fortacell brand over the years.

’We believe that Hemofarm, with its experience and resources, will further strengthen the brand and provide it with new opportunities for growth and market expansion,’ he stated.

The Fortacell brand is recognized for its wide and diverse portfolio of high-quality supplements, formulated in collaboration with experts and produced according to the highest EU standards, including GMP, HACCP, and ISO 9001. Its products combine carefully selected vitamins, minerals, and amino acids, offering users effective protection against oxidative stress, immune system support, and faster recovery after illness.

The brand stands out with products such as Fortacell Immuno, a dietary supplement containing 24 nutrients designed to boost immunity; Fortacell Immuno Junior, a specially formulated supplement providing immune system support for children over the age of 4; Fortacell Collagen Beauty, a powerful formulation combining collagen, astaxanthin, and vitamins A, C, and E, aimed at maintaining the health of skin, hair, and nails while promoting beauty and vitality from within; and Fortacell Sport Strength & Recovery, a dietary supplement for athletes and active individuals that helps improve performance, enhance recovery, and reduce fatigue.

Hemofarm remains committed to innovation, quality, and responsible business operations, and the acquisition of the Fortacell brand represents yet another testament to Hemofarm's ongoing dedication to caring for people's health as a reliable partner.