Golden EFFIE Award for ’The Most Important Call in Life’

The Hemofarm Foundation’s campaign, ’The Most Important Call in Life’, has won the Golden EFFIE Serbia Award 2025 in the Non-Profit category, reaffirming the strong connection between creativity, social responsibility, and measurable communication efficacy.

This multi-award-winning campaign is one of the most recognizable projects launched in 2016 by the Hemofarm Foundation in partnership with its founder, the Hemofarm Group. Its aim has been to increase the number of donors and organ transplants in Serbia, advocate for legislative adoption regulating this field, and achieve membership in the Eurotransplant organization.

The campaign's impact and relevance have been recognized beyond Serbia’s borders – ’The Most Important Call in Life’ recently won a gold award in the ’Health and Pharmacy’ category at the regional creativity festival BalCannes in Rovinj.

Currently, there are approximately 1,800 people on the waiting list for organ transplants in Serbia. Since the beginning of 2025, thanks to the contributions of 9 donors, 40 organ transplants have been carried out.

The EFFIE Award is one of the most prestigious recognitions for effectiveness and is globally regarded as a symbol of outstanding achievements in marketing. It contributes to the legacy of great ideas that inspire marketers and leave a lasting impact on society.