Probiotic Marked 20 Years on Serbian Market

In presence of a number of distinguished guests, the PROBIOTIC brand of Hemofarm marked 20 years on the market at the Madlena Palace of Art. This was an occasion to recall the successful results achieved by this Hemofarm brand over the past 20 years. PROBIOTIC is the first local probiotic product and also the leading brand on the Serbian market of probiotics, and in addition, it has generated a proven PRObiotic family.

Ronald Seeliger, Hemofarm CEO, pointed out that, 20 years later, the PROBIOTIC brand was still the best-selling probiotic on the Serbian market.

‘The story of PROBIOTIC over the past 20 years is also the story of Hemofarm. For decades already, we have been proving that we care for the society and the community we run our business in. Because everything we do - we do it because we care’, said Mr Seeliger, adding that he was proud of everything the whole team had achieved over the past 20 years of existence of the PROBIOTIC brand. Mr Seeliger also stressed the importance of pharmacists and doctors, who helped a lot by having actively participated in education of general and professional public on the importance of use of probiotic products.

Ivana Bojbaša, Head of OTC/CHC Marketing and Sales in Hemofarm added that satisfaction of consumers kept confirming over and over that PROBIOTIC was the most trusted brand.

‘A 20-year-long tradition and the collaboration with experts from the Canadian-French Lallemand Rossel Institute proves why this is the best-selling PRObiotic product. From a small brand back in 2003, PROBIOTIC has grown into a strong family of Hemofarm probiotics, offering solutions for various digestive problems of its users’, pointed out Ms Bojbaša, adding that the ‘greatest success which we have been proud of over all these years is that we have managed to keep the leading position of this powerful brand on the Serbian market’.

Year after year, the PROBIOTIC family has been growing, so it has also gained new members over the past 20 years: ProbioKid immuno®, Probiotic® Forte, Probiotic® Daily, Probielle® IBSolution, Probiodrops drops suspension and S.Boulardii Bulacol®. Today, this Hemofarm probiotic family with the long tradition offers solutions for various digestive problems, so that its users could improve their digestive health. Because, when you chose PROven products, you know that – it’s Hemofarm, after all.