15. March 2023.
Do you know that every 20 seconds someone needs an effective Probiotic, which is the reason why they go to the pharmacy to get their pack, their dose of health. It should be multiplied by twenty years of loyalty, value, innovation, brand quality and affordability of Probiotics. You have immediately recognized what it is, haven’t you?
Although there are more than 100 probiotic products presently available in the Serbian market, which is an additional challenge and incentive for continuous improvement and monitoring of the state-of-the-art scientific achievements, consumers’ satisfaction confirms once again what the most trusted product is. A 20-year long tradition and cooperation with experts from the Canadian-French Lallemand Rossel Institute, who use exclusively natural and safe ingredients, have confirmed why precisely Hemofarm's PRObiotic is the top-selling probiotic product. We believe that the launching of the first domestic probiotic product was a big challenge two decades ago, and shortly therefater it was followed by occupying and holding the leading position in the Serbian market to date.
As indicative as the very name of these pharmaceutical forms originating from the Greek words Pro - for and Bios - life, in accordance with the market demands and the latest research on carefully selected strains of probiotic microorganisms, normal inhabitants of the intestinal microbiota required ’for life’ for children and adults, Hemofarm has manufactured its the first line of probiotics. At the time of its release in the market, such product was exclusive, and presently, the PRObiotics family has become an inseparable part of every household and travel pharmacy. The key success factor of Probiotic® capsules has been primarily the optimal composition and microencapsulation technology, whereby the bacterial count in each capsule contains the recommended dose of 5 billion CFU. Thus, in addition to the cutting-edge production method, a comfortable dosage of only a single capsule daily has also been provided. Everyone has learned by now that Probiotic® is intended for the prevention of traveler's diarrhea and that it is used minimum 5 days before going on a trip as well as during the trip, in order to prevent the development of stomach discomfort caused by environmental changes.
During the first 20 years of the existence of Probiotic®, it enjoyed great support from the professional public, pharmacists and doctors, who had invested a great effort in educating the end customers about the importance of using probiotic products and their positive impact on health. What followed were recognitions and awards inclusive of the prestigious international award EDA (European Design Awards) for the best presentation (mock-up) of a pharmaceutical product, and the probiotic product line was deservedly awarded the Grand Prix for the best presentation in Serbia within the Packtivity2 program. Well-recognizable presentation with a traditional pattern still sets Hemofarm probiotics apart from numerous competitors’ products.
The probiotics family has continued to grow year-in year-out, so, Probiotic® received its first extension in the form of ProbioKid immuno® at the end of 2007, which was the first synbiotic to appear in the local market at that time. On the one hand, consumers’ trust and on the other hand, the desire to offer products as innovative as possible to professionals and the general public have produced new members of the probiotics family: Probiotic®Forte, Probielle® IBSolution, Probiodrops drops and S. Boulardii Bulacol®. Presently, the Hemofarm probiotics family offers a solution for various digestive problems, and thereby has a positive effect also on general health.
On the occasion of the big jubilee of the Probiotic brand, as a token of gratitude to its customers, Hemofarm has decided to make the product S. Boulardii Bulacol from the proven probiotics family, available in all pharmacies in Serbia, at special birthday prices. This gesture is the follow-up of Hemofarm’s mission to make quality and proven products affordable to everyone who wants to safeguard their health.
