Hemofarm Wins Seperbrand Serbia Award Again

Serbian and regional pharmaceutical leader, Hemofarm, received the Superbrands Serbia award this year, too, as the best corporate brand in the field of pharmacy. Hemofarm, which has existed for over 55 years, is the best example of the unity of tradition and innovation which the citizens have recognised as a brand close to them.

The award winners were decided by prominent persons from media, marketing, and business areas, as well as by survey of public opinion. For all of them, Hemofarm is the first association of pharmaceutical industry which fulfils all the Superbrand criteria: recognisability and respect, long-term consistency and reliability, and also responsible business operation.

‘Care of the nation’s health has always been the focus of our business operation. To have quality products, affordable at the same time, is not an easy task, yet the experience of business operation in this region over the past decades has given us an important edge, which people recognise and respect. Medicinal products with Hemofarm brand travel to over 30 markets worldwide, so the international proof of quality has been verified by this significant award, too. We are trying hard to improve the quality of life of individuals, and also to influence the awareness of the society through humanitarian work within our Hemofarm Foundation’, said Olivera Beuković, Director of Strategic Marketing Division of Hemofarm, receiving the award on behalf of the company at the award ceremony.

The global Superbrands programme was organised in Serbia for the third time under the name of ‘Corporate Superbrands Serbia 2015/16’, with the aim of recognising and awarding relentless efforts and perpetual success of those who contribute to the creation, procurement, and promotion of top quality branded products and services on the national and international markets. Out of 1.600 brands nominated in 34 categories, 250 companies were selected, which were recognised as the best business ambassadors of their country.