Hemofarm’s Sustainable Development in Action
Tracking the ambitious SDGs, Hemofarm (a STADA Group member) has resolutely committed to keep on strongly investing in the development by 2030 and show to others, by own example, that changes for the better are always possible. To that aim, STADA EXPO multimedia platform, a unique and sublimed showcase of everything achieved in the area of sustainable development over the course of previous years, set out for its European tour from Vršac at the end of last year.

Sanda Savić, Senior Director Corporate Affairs and Communications at Hemofarm, and the lead ‘architect’ of this interactive exhibition, has revealed to us why the responsibility that Hemofarm shows in everything it does is conditioned by its leadership position in the pharmaceutical industry, and equally in sustainable development through this kind of multimedia setup.

• Hemofarm, the leader in ESG reporting, has launched a completely new way of presenting sustainability in our region through the STADA EXPO multimedia exhibition. What are the further plans?

STADA EXPO is an innovative exhibition that for the first time, as such, gives the opportunity for visitors to experience sustainability in a completely new way. The platform uses the advanced technologies, renewable energy, and sensory presentations, making sustainable development closer to everyone. Our goal is for STADA EXPO to be visited by as many people as possible, so that they can see and understand how each of us individually can contribute, as well as what Hemofarm and STADA are doing in the fight for future generations.

• What are you proud of in the numerous activities of Hemofarm in the field of sustainable business?

I am proud that my colleagues participate in numerous humanitarian actions, starting with donating blood, raising awareness of the importance of health and preventive examinations, through assistance for the most vulnerable categories in society, planting trees, and numerous volunteer actions. I am also proud that we are all committed to the idea of sustainable development, that the members of the Hemofarm team have adopted sustainability as a concept that has become a part of their everyday life. So, it all starts with us, and the crown of it all is when we inspire others to join us.

• STADA EXPO is one of the biggest ESG business relevant projects ever implemented in our region. When will it be available to the general public?

STADA EXPO kick started its journey from Vršac last year and visited several countries of the Southeast Europe, and this spring, the citizens of Serbia will have the opportunity to see and experience it again. It will continue its tour also in other European countries, such as Germany, the Czech Republic and UK. The flagship message that STADA EXPO conveys is that each one of us can help and that each individual contribution counts. We want to motivate individuals to make, together with us, the first step towards the change. I hope that the multimedia project of this kind will be an inspiration for changes both on personal level, and within the society.

• Why is it important for Hemofarm to educate and motivate employees, business partners, consumers, and the community to understand and apply the principles of sustainable development in everyday life?

My colleagues believe in and live by our mission every day and I would like the success of Hemofarm to be an inspiration to other companies, as well as to entire society. That’s why we are proud that, in our supply chain, we cooperate exclusively with the companies with which we share the values along the sustainability journey towards a better future. After all, the commitment to providing the fair working conditions to our employees, enables the achievement of sustainable economic growth, both for the company and for the community as a whole. We are a trusted partner to our consumers, and our employees give their active contribution to fulfilling our mission.

• How does Hemofarm balance between achieving business goals, while simultaneously exercising socially responsible practices?

Finding a balance is always hard. We, as a company, are primarily trying to take care of our business goals and our resources, and the most important resource is people. And that's not just a phrase. A company can never be successful or satisfied if it operates in a disparate environment. That is why, from the very beginning of our sustainability journey, we decided to find, primarily within ourselves, the desire and courage to tackle the serious challenges that our society is facing. We brought up some topics that were ‘not so openly discussed’ until then, such as mental health, organ donation, but also the creation of a culture of voluntary blood donation and many other ones. We perceive it as our obligation which is in tune with our mission, and the greatest pleasure for me personally is that after all these years, this desire is embedded in the DNA of entire Hemofarm.

Source: ESG ambasadori: Sanda Savić, senior direktorka korporativnih poslova i komunikacija u kompaniji Hemofarm - OdržiMe (odrzime.rs)