This website uses cookies and similar technologies to provide the best functionality and display content according to your interests on our site and social networks.

We respect your privacy and process information only for marketing and functional purposes if you give us your consent by clicking ‘I accept.’
You can change your cookie settings at any time by clicking on the privacy settings.

Terms of use
Privacy Notice
Settings
This website uses cookies and similar technologies to provide the best functionality and display content according to your interests on our site and social networks.

We respect your privacy and process information only for marketing and functional purposes if you give us your consent by clicking ‘I accept.’
You can change your cookie settings at any time by clicking on the privacy settings.

Terms of use
Privacy Notice
This cookie is used for system purposes only and does not track user actions. It is required for normal functioning of this web site.
This is a web analytics service.
Processing company
  • Google Ireland Limited
  • Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
  • Marketing
  • Advertisement
  • Web Analytics
Technologies Used
  • Cookies
  • Pixel Tags
Data Attributes
  • IP address (anonymised)
  • Browser information (browser type, referring/exit pages, the files viewed on our site, operating system, date/time stamp, and/or clickstream data)
  • Usage Data (views, clicks)
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
  • IP address
  • Date and time of visit
  • Usage data
  • Click path
  • App updates
  • Browser information
  • Device information
  • JavaScript support
  • Pages visited
  • Referrer URL
  • Downloads
  • Flash version
  • Location information
  • Purchase activity
  • Widget interactions
Legal Basis
  • In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.
  • Art. 6 (1) (a) GDPR
Location of Processing
  • Republic of Serbia
Retention Period
  • The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
  • Alphabet Inc.
This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.
Processing company
  • Facebook Ireland Limited
  • 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland
Data Purposes
  • advertising
  • Marketing
  • Retargeting
  • Analyse
  • Tracking
Technologies Used
  • Cookies
Data Attributes
  • Pixel specific data
  • Http-Header
  • Optional Parameters
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
  • Facebook user ID
  • Browser information
  • Usage data
  • Geräteinformationen
  • Non-sensitive custom data
  • Referrer URL
  • Pixel ID
  • Location information
  • Pixel specific data
  • User behaviour
  • Ads viewed
  • Interactions with advertisement, services, and products
  • Marketing information
  • Content viewed
  • IP address
Legal Basis
  • In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.
  • Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
  • Republic of Serbia
Retention Period
  • The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
  • Facebook Inc.
STADA EXPO as an innovation for a better future
Hemofarm has recently launched the STADA EXPO platform. What is the main mission and objectives of this platform?

STADA EXPO is a multimedia exhibition which is a story of sustainable development. The whole idea of the project is not only to present to people, but to enable them to have a full feeling and experience of what we actually talk about when we talk about sustainable development. Many people worked on the STADA EXPO project, day and night, for several months. The project was rather demanding but knowing that something unprecedented was being created in our country and beyond, gave us the motivation to persevere, seeing the birth of something that was just a sketch on paper.

How does the platform educate visitors about manufacturing processes in the pharmaceutical industry? What are the key innovations and technologies that STADA EXPO highlights through its exhibitions?

Innovative promotion, state-of-the-art virtual reality technology, the display of a hologram of the human body, the use of technologies that have not been seen before in our country, in accordance with the latest hi-tech trends used in the world, give strength to this experience, allowing you to participate in planting a tree, connect with individuals who are part of our knowledge, or simply learn why it is important to take care of water consumption during daily activities.

How does STADA EXPO provide insight into the future of the pharmaceutical industry and its sustainable development? How does it promote awareness of the importance of the pharmaceutical industry to society?

The strength of the STADA EXPO platform is the experience of everything that we as a company live every day. We share our experience with people all over the world and invite them to touch and feel it for the first time. This is a unique invitation to everyone, so that as many people as possible join us in building a better world. We bring good to our country as well, because we present our project, our experience and knowledge, which starts from Serbia, from Vršac, and then continues the presentation in Europe, after which it returns home, where it will visit cities in Serbia.

To what extent is it important to educate society and encourage dialogue on sustainable development? In your opinion, is this the company’s investment in the future?

The underlying idea is to invite all people, to make them aware of the topic of sustainable development, and to invite them to give their personal contribution. Every little individual effort counts and is very important. And if we are not all in it, we will never reach a sustainable future. Join us in it. You will learn some new things, and when you leave STADA EXPO with the idea that you want to become part of the solution, then we have done the right thing.

How does the platform plan to develop and expand its influence in the future?

We want to inspire visitors, to be an example for others to join and contribute to sustainable development. STADA EXPO is a very adaptable platform that we can easily change and adapt to visitors and occasions. It is embarking on its big European tour where we expect additional interaction with visitors, who then teach us and inspire us to change and improve. All this is a very exciting process that gives us new ideas for development. The potentials of EXPO are huge, the reactions of all visitors so far are fantastic, and all this gives us the opportunity to play with it and truly enjoy every new experience it provides.

Taken from: ‘Marketing mreža’ magazine