Hemofarm has recently launched the STADA EXPO platform. What is the main mission and objectives of this platform?
STADA EXPO is a multimedia exhibition which is a story of sustainable development. The whole idea of the project is not only to present to people, but to enable them to have a full feeling and experience of what we actually talk about when we talk about sustainable development. Many people worked on the STADA EXPO project, day and night, for several months. The project was rather demanding but knowing that something unprecedented was being created in our country and beyond, gave us the motivation to persevere, seeing the birth of something that was just a sketch on paper.
How does the platform educate visitors about manufacturing processes in the pharmaceutical industry? What are the key innovations and technologies that STADA EXPO highlights through its exhibitions?
Innovative promotion, state-of-the-art virtual reality technology, the display of a hologram of the human body, the use of technologies that have not been seen before in our country, in accordance with the latest hi-tech trends used in the world, give strength to this experience, allowing you to participate in planting a tree, connect with individuals who are part of our knowledge, or simply learn why it is important to take care of water consumption during daily activities.
How does STADA EXPO provide insight into the future of the pharmaceutical industry and its sustainable development? How does it promote awareness of the importance of the pharmaceutical industry to society?
The strength of the STADA EXPO platform is the experience of everything that we as a company live every day. We share our experience with people all over the world and invite them to touch and feel it for the first time. This is a unique invitation to everyone, so that as many people as possible join us in building a better world. We bring good to our country as well, because we present our project, our experience and knowledge, which starts from Serbia, from Vršac, and then continues the presentation in Europe, after which it returns home, where it will visit cities in Serbia.
To what extent is it important to educate society and encourage dialogue on sustainable development? In your opinion, is this the company’s investment in the future?
The underlying idea is to invite all people, to make them aware of the topic of sustainable development, and to invite them to give their personal contribution. Every little individual effort counts and is very important. And if we are not all in it, we will never reach a sustainable future. Join us in it. You will learn some new things, and when you leave STADA EXPO with the idea that you want to become part of the solution, then we have done the right thing.
How does the platform plan to develop and expand its influence in the future?
We want to inspire visitors, to be an example for others to join and contribute to sustainable development. STADA EXPO is a very adaptable platform that we can easily change and adapt to visitors and occasions. It is embarking on its big European tour where we expect additional interaction with visitors, who then teach us and inspire us to change and improve. All this is a very exciting process that gives us new ideas for development. The potentials of EXPO are huge, the reactions of all visitors so far are fantastic, and all this gives us the opportunity to play with it and truly enjoy every new experience it provides.
Taken from: ‘Marketing mreža’ magazine
