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Superbrands Award for Hemofarm’s Probiotic
19. June 2018.
The company Hemofarm has won the award ‘Superbrands Serbia 2017-2018’ in the category of pharmaceutical products for the brand Probiotic.
The laureates in 35 categories were presented at the awards ceremony held for the fourth time in Belgrade on 19 June. The awards were handed out to the companies operating in line with top global standards and being socially responsible. In the selection process, 2,600 companies from Serbia were considered. The laureates were selected by combining the votes of the Expert Council for Superbrands and the votes cast through a public survey.
The chairman of the Expert Council of Superbrands Serbia, Toplica Spasojevic, pointed out at the awards ceremony that the Superbrands programme existed in almost 90 countries across the globe and that it aimed for an analytical approach to brand analysis in national markets. According to him, the superbrand status is a reliable indicator to consumers, considering that the award criteria were based on the brand's long-term consistency and reliability, recognition and reputation, as well as corporate responsibility.

Superbrands was founded in Great Britain in 1994. It is the leading world platform for the promotion of brands.

About Probiotic


Probiotic emerged in the Serbian market in 2003 and soon became the best-selling among the products containing probiotic bacteria. Nowadays, Probiotic has a market share of 26 per cent in the entire market of probiotic products in Serbia. If Probiotic Forte and Probiocide Immuno / Probiodrops are added, 43 per cent of the domestic market belongs exactly to the probiotic products of Hemofarm.